#FA Success Ep 349: Constructing The Advertising System Round Your Advisor Content material To Get Actual Advertising Outcomes, With Olivia Luper

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Welcome again to the 349th episode of the Monetary Advisor Success Podcast!

My visitor on right now’s podcast is Olivia Luper. Olivia is the Founding father of Lexicon Advisor Advertising, a digital outsourced digital advertising firm that makes a speciality of working with monetary advisors to generate a gradual move of prospects.

What’s distinctive about Olivia, although, is how she began out as a ghostwriter creating content material for monetary advisors and their blogs, however noticed first-hand that nice content material alone would not generate prospects if there is not extra of a advertising system round it… so she expanded her agency to start providing a full suite of outsourced advertising providers to make the content material truly generate outcomes, from constructing lead magnets and mailing lists, to working social media advertisements to develop the listing additional, to writing the emails that get readers to truly schedule a primary assembly.

On this episode, we discuss in-depth about how Olivia has developed a 3-step course of to constructing a advertising technique for her advisor purchasers by focusing in the beginning on clarifying the advisor’s message and imaginative and prescient for the agency, crafting an execution plan for high to backside advertising funnel, after which if advisors do not wish to do it themselves, offering ongoing implementation of the technique, how Olivia has discovered success for her advisor purchasers utilizing social media – even paid social media advertisements – not by attempting to get purchasers straight however merely getting them to the advisor’s web site to gather an e mail deal with that might be used to show them into a hotter lead over time, and the way Olivia warms up these new e mail contacts with a welcome e mail sequence of seven emails over the span of their first month that’s structured to not solely have interaction with prospects, however to assist construct belief and nurture the connection with the advisor to extend the probability of the prospect turning into a consumer sooner or later.

We additionally discuss how, after having her son and simply ending her Grasp’s diploma in English, Olivia discovered herself between careers and was really helpful by her mother-in-law (who additionally works within the monetary advisor house) to strive specializing in monetary advisors as a result of she noticed the necessity for Olivia’s content material advertising experience within the monetary providers business, how Olivia skilled some frustration early in her advisor work as a result of she was good at creating content material for advisors and getting it on the market however realized that advisors did not know the way to attract prospects to it to sustainably scale their development, and why Olivia believes that the majority advisors are too timid about speaking the worth of what they’ll present to their prospects and that the important thing to raised advertising success is about being extra keen to easily share tales about how the advisor has helped different purchasers in comparable conditions.

And be sure to take heed to the tip, the place Olivia shares how, whereas she was rising her enterprise, she had a second of reckoning for herself when she realized that she was using advertising scripts that have been too ‘salesy’ and targeted on maximizing income and revamped her personal advertising course of to raised align with how advisors purpose to assist their very own purchasers within the first place, why Olivia believes that youthful, newer advisors can discover construct extra profitable careers by being self-aware to search out the kinds of purchasers they wish to work with most and turning into more and more effectively versed on the monetary points these particular individuals face, and why Olivia now feels fulfilled in her profession as she will be able to dive deep into her ardour of serving to advisors get unstuck and discover the advertising messages that really feel really genuine to them in order that they’ll proceed to search out extra of their splendid purchasers and develop their companies, too.

So, whether or not you are keen on studying about why Olivia takes the time to find out about her advisor purchasers’ imaginative and prescient and targets for his or her firms to verify their advertising technique is in alignment and may actually assist them develop, how Olivia buildings every of the 7 emails in her welcome e mail sequence, or how Olivia develops advertising funnels to attach with hotter leads, then we hope you get pleasure from this episode of the Monetary Advisor Success podcast, with Olivia Luper.