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Personal Financing Planner > Personal Finance > How to decide what to blog whether you want to make money or not
Personal Finance

How to decide what to blog whether you want to make money or not

May 28, 2025 16 Min Read
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16 Min Read
How to decide what to blog whether you want to make money or not
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Table of Contents

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  • The best way to decide what to blog
    • 1. Think about your passion and expertise
    • 2. Brainstorm blog topic ideas
    • 3. Investigate and analyze your ideas
    • 4. Narrow down your blog niche
    • 5. Start a blog
  • FAQ
    • What is the blog niche?
    • What is your most profitable blog niche?
    • Can I blog about many topics in one blog or should I focus on just one?
    • Do I need to start multiple blogs at once?
    • Do you need to be an expert or have a degree?
    • What are your unique blog ideas?
    • What’s the best niche for your blog?
    • What’s the best niche for a blog with low competition?
  • How to Decide What to Blog – Summary

When someone asks me how to start a blog, one of the first questions they usually follow up is, “But what should I blog about?” If it sounds like you, then I always get a question like this, so know you’re not alone. People are excited to start a blog, but they feel that…

When someone asks me how to start a blog, one of the first questions they usually follow up is: “But what should I blog about?”

If it sounds like you, then I always get questions like this so know you’re not alone. People are excited to start a blog, but they feel they are choosing the topic of blogging.

I fully understand because there are so many possibilities and it can feel overwhelming.

The good news is that there is no correct answer. Your blog can be anything you want. And yes, even blogs about dogs and spreadsheets can make money and attract readers.

When I first started to understand St., I didn’t know where it was going (or what I was doing). I loved talking about money and wanted to share my journey. I was paying off my student loan and thought I’d write about it. Over time, my blog has grown and I was able to turn it into a full-time business. I never imagined that one decision to start writing about what I care about would lead to where I am today.

If you don’t know, it’s completely normal. Everyone starts somewhere.

Today I want to help you narrow down the topics of your blog that interest you and be confident in what to blog about. Whether you want to create a blog as a hobby or turn it into a full-time business, these steps can help you find the right blog topic.

Note: If you’re interested in blogging, I recommend you join How to start a free blog course. This free course will show you how to start a blog until you earn your first income from the technical side and attract readers. Over 80,000 people have taken my free course!

The best way to decide what to blog

Below is how to choose your blog niche.

I recommend reading: 25 Most Sacramental Blog Questions to Get Started Today

1. Think about your passion and expertise

The first thing I recommend is to ask myself: What do I like? What am I already thinking, reading, or doing?

Blogging about what you are passionate about makes a huge difference. It keeps you motivated and excited to write. Even if you don’t think you’re an expert, your personal experience and interest in the topic can be very helpful.

See also  60 remote customer service jobs you can do from home

Here are some questions to help with brainstorming:

  • What do you talk about with your friends?
  • What is your favorite blog at the moment?
  • What hobbies and interests do you have?
  • Do people always want you advice?
  • Is there anything I can help others?

If you are knowledgeable or simply interested in the subject, it is a great starting point. I know many bloggers who started without formal experience and now run successful blogs. Readers love reliability, not perfect.

2. Brainstorm blog topic ideas

One of the most useful things you can do is just flow your creativity.

So I recommend you sit down and do a brainstorming session where you think about niche ideas for your blog. Blog topic ideas include (some broader, some more specific):

  • Personal Finance
  • Lifestyle
  • trip
  • food
  • The Life of a Minimalist
  • Homesteading
  • Organization and tidying up
  • Pay off your debt
  • Financial Independence/Fire Movement
  • RV Life or Van Life
  • Travelling with kids
  • Homeschooling
  • Parenting and family
  • skin care
  • Technology
  • DIY Project
  • Interior design
  • Home improvement
  • Mental health and self-care
  • Remote work and freelance
  • Etsy or Handmade Business Tips
  • Gluten-free food
  • Gardening
  • Pet care and training
  • DIY Craft
  • photograph
  • Living in a small house
  • Keto diet
  • Self-improvement and personal development
  • Home Decoration
  • Entertainment
  • knitting
  • Fashion and beauty
  • Relationships and personal growth
  • Sustainable living
  • Creative hobbies (such as bullet journaling and scrapbooking)
  • Real Estate Tips
  • University life
  • You will be redirected to overseas or expelled from school
  • Fitness and health
  • Small and Medium Enterprises

This is not about choosing the “perfect” idea. It’s about taking a clear picture of what excites you. You will see that your ideas fall into one major category or that several themes continue to emerge.

And yes, you can Blog on multiple topics. Many lifestyle blogs cover several areas, such as motherhood, home organization, travel and budgeting. I think the key to writing about multiple topics is to find a way to connect them. For example, I talk about a lot of topics on my blog (work from home, travel, minimalism, etc.) but I always tie it together in my blog posts and eventually bring it back to money.

I recommend reading:

How to decide what to blog

3. Investigate and analyze your ideas

Once you’ve got some ideas for some top blog topics, it’s time to do a little research to help people want to read your blog.

You can start with the following tools:

  • Google Trends: Check if interest in the topic is growing.
  • Pinterest Trends: Perfect for lifestyle, DIY, money, home, food and many other topics.
  • AnswerThepublic: Shows the question people are asking.

You also need to think about how you can make money on your blog. for example:

  • Can you promote affiliate products in this blog niche?
  • Can I create digital products on my line?
  • Do brands in this space work with bloggers through advertising?
  • How do you plan to get blog traffic? What is your target audience? Facebook, SEO and Keyword Research, Instagram, Tiktok?

Not all blogs need to make money, but if that’s the goal for you, it’s wise to think about it early.

See also  11 ways to boost your confidence in the workplace

I recommend reading: How to monetize your blog: How did you grow your $5 million blog?

4. Narrow down your blog niche

Well, this is probably my favorite exercise when it comes to deciding what to blog. I’m telling everyone to do this because I think it’s very kind!

Now there should be some top contenders in your blog niche. So now is the time to make a decision.

Try this challenge:

  • Choose 2-3 of your favorite blog topic ideas.
  • Write down at least five blog post ideas for each.

It may take some time to think about 5, but that’s normal. So take your time and really brainstorm.

For example, if the niche of the blog you are writing is personal finance, you can brainstorm some possible blog post ideas such as:

  • How to pay back $30,192 on student loans in 2 years
  • 5 ways to budget and how to choose the right one for you
  • Things I want to know before getting my first credit card
  • The fuss of the sides that helped save the house
  • How to build an emergency fund when you are living on salary

Here is another example: If you want to write about your trip, you can brainstorm your blog post ideas such as:

  • How did you find remote work so you can travel full time
  • How to travel to 5 countries in a month
  • 10 things I want to know before booking my first solo trip
  • Best Travel Credit Cards I Use to Earn Free Flights
  • How to pack light for a two-week trip (carry-only)

And there’s another example. This time we’ll talk about food:

  • The perfect pantry staple food to store for a quick and healthy diet
  • 10 easy weekday dinners that can be made in under 30 minutes
  • Meal plan for a family of four on a budget
  • Freezer Cooking Beginner Guide (with recipes!)
  • How to switch to gluten-free and what to eat in one day

If you can come up with ideas easily, that’s a great sign. But if you’re struggling to hit even five people, that may not be appropriate.

A few questions to ask yourself when you’re done: Which blog topic did you find the easiest? Which one excites you the most? Can I write about this topic for years to come? After 5 blog posts, do you get bored?

5. Start a blog

Now that I have selected a topic for my blog, it’s time to take the next big step. Let’s start a blog!

This is where the fun really begins. You brainstormed, you narrow it down and you’re excited about your niche.

So don’t let fear or perfectionism stop you. You don’t need to understand everything right now. Most importantly, you will learn first as you go.

You can change the orientation of your blog niche at any time. Crazy Stories – I’ve had several blog readers who have emailed me frequently for several years. I always give them tips, but I tell them they’re thinking about it again (they know this too). Sometimes you just have to start and you can always pivot later!

If you don’t recommend it yet, I highly recommend it Check out our free tutorial on how to start a blog with WordPress. In it, I will explain to you what you need to know – choose a domain name, sign up for web hosting and even design your site. This is the next step!

How to choose a blog niche

FAQ

Below are answers to general questions about how to decide what to blog.

See also  Seven key tips for overcoming financial difficulties

What is the blog niche?

A blog niche is the main topic or focus of your blog. That’s what you write on your blog posts and social media. For example, your niche could be very specific, like personal funding, parenting, food, travel, or gluten-free recipes for toddlers. My blog niche makes personal money and money.

What is your most profitable blog niche?

The most profitable niches include personal finances, health and wellness, online business, lifestyle, parenting, travel, food, and more. There are many more! I have friends who write about very specific niches and do well. These blog niches usually include various ways to make money with large audiences (affiliate marketing, sponsor partnerships, physics products, courses, etc.).

Can I blog about many topics in one blog or should I focus on just one?

You can definitely blog about multiple topics in your blog, especially if you connect well. I usually recommend that at least they make sense together. For example, blogs about travel and saving money together will come together, but blogs about lizards and your favorite TV shows may not.

Do I need to start multiple blogs at once?

I highly recommend starting with just one blog. Managing multiple blogs is a lot of work, especially at first.

Do you need to be an expert or have a degree?

no! As long as you are honest, kind and share your own experiences, you can succeed. The only exception is when providing legal, medical, or specific financial advice. In these cases, there are expertise issues and you need to be always honest about who you are.

What are your unique blog ideas?

Some unique blog niches include living on a yacht, van life with pets, living in small homes, gardening in small spaces, homeschooling, postpartum fitness, remote work in Alaska, early, eco-friendly fashion, digital nomadic families, and even collecting vintage toys.

What’s the best niche for your blog?

The best niche for blogging is something you enjoy writing and it helps others. I don’t think there’s a great niche that suits everyone. If it’s exciting to write and you can help someone in the process, it’s a victory.

What’s the best niche for a blog with low competition?

A niche that’s best for low-competitive blogs requires some research. Microniches within a wider topic: We recommend looking for a specific angle. For example, instead of just “fitness,” try “postpartum workouts at home for busy moms.” These small niches are usually less competitive and can attract a loyal audience.

How to Decide What to Blog – Summary

I hope you enjoyed my article on the best way to decide what to blog.

Starting a blog is so much fun and I still remember when I started mine years ago. It was a lot of work at first and there were many big decisions (what do I blog about? Do I name my blog? etc).

I have created blogs over $5,000,000. I get to work from home, have a flexible schedule, and I am my boss.

If you’re interested in blogging, do it!

Choosing what you’re blogging requires no fear.

And you don’t need to perfect it with your new blog. You can choose topics that will excite you. You can see yourself writing frequently and just start. You can adjust it any time as you grow.

When you’re ready to take the next step, check out our free tutorial How to start a blog And let’s get started today.

Which blog niche do you have interest in writing in? Share your comments!

I recommend reading:

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