Repurposing Your Content material To Improve Progress: How 1 Piece Of Content material Can Cowl 6 Completely different Advertising and marketing Ways
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Rising an advisory agency is not any simple process – and advisors who begin corporations typically have few sources to spare (past their very own data and time), face big to-do lists, and are required to put on a variety of hats. Foremost amongst their tasks is enterprise growth, which compels them to hunt out prospects who will ultimately turn out to be shoppers (in order that they will develop their corporations, allocate sources accordingly, and do much more monetary planning!). That being mentioned, the most recent Kitces Analysis on Advisor Advertising and marketing means that the extra advertising and marketing strategies (which might vary from referrals to drip advertising and marketing to webinars) that advisors can implement, the quicker their corporations develop – advisory corporations who cowl at the very least 5 advertising and marketing strategies constantly land within the high third of development for corporations, no matter their dimension. However with restricted sources to spend money on elaborate advertising and marketing campaigns, how can newer advisors leverage a multi-tactic strategy to draw new shoppers and develop their corporations?
On this article, Managing Editor Sydney Squires explains how 1 piece of video content material could be reused to cowl 6 completely different advertising and marketing strategies: the video itself, podcasting, social media, running a blog, publication drip advertising and marketing campaigns, and Search Engine Optimization (search engine optimization) boosts. This strategy permits advisors to get their identify and model unfold throughout extra areas, rising the breadth of their advertising and marketing with simply 1 piece of content material.
Step one of this course of is to file a video, being conscious to verbally describe any visible parts (in order that the video can work in an audio and transcript format). Small video snippets can then be chosen from the video as highlights to share; moreover, 1–2 sentence summaries, bullet-point lists, and overviews of particular person video segments will also be impactful dietary supplements. Fortunately, not all of this must be carried out manually by the advisor – there are lots of software program instruments that may assist advisors reformat most of their content material comparatively rapidly without having a lot technical data.
With all of this “supporting materials” taken from the unique video, an advisor can take advantage of out of 1 recorded video. For instance, a video with a transcript could be printed as a weblog publish, and a summarizing sentence could be paired with a snippet and launched on social media channels. As an added bonus, many of those strategies additionally influence the search engine optimization rating of the location, that means that search engines like google could discover the web site extra reliable – and thus, make it extra seen in web searches.
In the end, the important thing level is that by investing time upfront and utilizing a little bit of creativity to develop a repeatable course of, advisors can get 1 piece of related content material to cowl a large breadth of channels and mediums, each interesting to quite a lot of studying kinds (e.g., podcasts for auditory learners, movies for visible learners, and transcripts for learners preferring to learn) and rising the chance of discovering prospects the place they’re. And as advisors acquire extra expertise and their corporations’ wants change and evolve over time, advisors can observe each what they take pleasure in and what shoppers reply to, which might supply beneficial readability on the place to focus future advertising and marketing {dollars} and efforts!
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